As well as an education in the highs and lows of launching a business and building a brand, Peppermongers gave us first-hand experience of the importance of an engaging story and strong visual identity to a start-up's potential for success. Launched in 2011 from a stall in Bristol's St Nicholas Market, Peppermongers quickly secured listings with Harvey Nichols, Wholefoods, Booths and hundreds of independent delis. After features in the national press and endorsements by Nigel Slater, Rachel Khoo and Jamie's Cookery School, Peppermongers was acquired by J.C. Peacock & Co and merged with their brand Salthouse.
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