Brand identity for social enterprise and charity, Frank Water. By raising funds in the UK Frank provides access to safe drinking water and sanitation for deprived communities in India and Nepal. The brand launched as a bottled water designed to raise awareness and funds for clean water projects overseas. It then extended into refillable bottles, water coolers, sporting events and music festivals to create additional funding streams. My role on the volunteer start-up team was to define an effective brand strategy and design a visual identity that helped communicate the organisation's straight-talking and socially responsible personality, and ethical positioning. Now in its tenth year, Frank Water has provided safe water and sanitation for over 300,000 people in 386 communities.
Brand Strategy · Brand Identity · Retail Packaging Design · Illustration · Marketing Material · Promotional Material ·