Retail Identity Redesign

Lovefone, London.

Visual identity for smartphone and tablet repair business based in Fitzrovia. With the business name already established, a new symbol was designed to represent the brand and to help reflect the wider range of mobile devices that the business now repairs. The symbol functions both as an integral part of the new logotype and as a flexible visual device across multiple retail and corporate applications. The identity was further developed to include heritage-listed telephone boxes in Greenwich, Knightsbridge and Hampstead which were repurposed by Lovefone as mini repair booths.
SYMBOL · LOGOTYPE · Retail Graphics · SIGNAGE · WEBSITE GRAPHICS
Retail identity design for Lovefone by Peter Gibbons
Retail identity design for Lovefone by Peter Gibbons
“We engaged Pete for a full refresh of our branding. He brings the talent and professionalism you would get from a Creative Director at a large design agency for a fraction of the price. He is highly creative, has great attention to detail and is a pleasure to work with. His work speaks for itself.”
Rob Kerr, Co-Founder & CEO

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