Brand identity for social enterprise and charity, Frank Water. By raising funds in the UK, Frank provides access to safe drinking water and sanitation for deprived communities in India and Nepal. Frank launched in 2005 as an ethical alternative to the existing bottled water brands. It then ditched plastic bottles and moved to glass bottles, refillable bottles, water coolers, sporting events and music festivals in order to raise funds. My role on the volunteer start-up team was to help define the brand strategy, then design a visual identity that helped communicate the organisation's straight-talking and socially responsible personality and ethical positioning. Now in its tenth year, Frank Water has provided safe water and sanitation for over 300,000 people in 386 communities.
Brand Strategy · Brand Identity · Retail Packaging Design · Illustration · Marketing Material · Promotional Material ·