Frank launched in 2005 as an ethical alternative to the existing bottled water brands. It then ditched plastic bottles and moved to glass bottles, refillable water bottles, water coolers, sporting events and music festivals in order to raise funds.
My role on the volunteer start-up team was to help define the brand strategy, then design a visual identity that communicated the organisation's straight-talking and socially responsible personality, and it's ethical positioning.
Now in its fourteenth year, Frank Water has provided safe water and sanitation for over 350,000 people in more than 400 communities. Founder and CEO Katie Alcott was recently awarded an MBE for services to international development.
