Material Focus is the independent not-for-profit organisation behind 'Recycle Your Electricals', the national campaign to stop electrical items being hoarded and thrown away, and to ensure they’re reused and recycled instead.
I provide design and artwork support for the national and local campaigns. The awareness-raising messaging features the campaigns fluorescent feline figurehead, HypnoCat, who frequents all types of advertising media, from bus shelters to bin lorries.
“Pete has worked with us since the early days of the Recycle Your Electricals campaign, helping bring to life our vibrant brand and our suite of assets. He's become our expert for our most unique asset - our brand mascot HypnoCat - and is never phased by the weird and wonderful briefs we give him to promote this pink hypnotic fluffy cat. He has become a really established part of our team, is always very prompt, creative and helpful, and is overall a joy to work with!”
Charlie Porter, Marketing and Communications MANAGER