Identity & Packaging Design

Therapi, Organic Honey Skincare

Identity and packaging design for premium skincare range founded by Cotswold based beekeeper Tanya Hawkes. The hand-drawn queen bee and honey droplet symbol represent the brand's story and the core product ingredient. Stylised typographic details in the logotype highlight reference to the genus of the honey bee, 'Apis'. The packaging uses gold foil, textured white board and humanist serif typography to reinforce the product's natural credentials and premium positioning. The three product lines were launched at The Natural & Organics Show where the new design and packaging helped to secure the start-up brand's first listing at London’s leading organic and natural apothecary, Content Beauty in Marylebone.
IDENTITY · PACKAGING DESIGN · WEBSITE DESIGN · PROMOTIONAL MATERIAL
Identity and packaging design by Peter Gibbons
Identity and packaging design by Peter Gibbons
Identity and packaging design by Peter Gibbons
Identity and packaging design by Peter Gibbons
Identity and packaging design by Peter Gibbons
Identity and packaging design by Peter Gibbons
“It has been an enormous pleasure to work with Pete on our brand identity and packaging. The creative process was a delightful journey of collaboration and discovery. Pete has created an identity that is beautiful, effective and communicates all our brand values. Two years on and the packaging design continues to delight us, our stockists, and even our competitors!”
Tanya Hawkes, Founder & MD

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