The Society for the Protection of Ancient Buildings (SPAB) is the UK’s oldest building conservation body, founded by William Morris and Phillip Webb in 1877. It protects historic buildings through conservation advice, training and campaigning.
The SPAB’s awards celebrate the craftspeople, custodians and practitioners that maintain the UK's built heritage. The Society wanted to bring a number of different awards under one dedicated event, The SPAB Heritage Awards.
My brief was to create a stand-alone visual identity for the awards that built on the existing SPAB branding in a fresh, distinctive way. The project scope included the design concept for the physical award, plus the primary logo, awards logos, web and social media graphics.
The concept for the physical awards was to commission bespoke, heritage-proportioned bricks with a custom recess (or 'frog' as it's known in the building trade) based on the original SPAB 'toffee wrapper' shaped logo. The awards are currently being hand-made by one of SPABs associated brickmakers.
An isometric silhouette of the brick award, in 'soldier' orientation, became the basis for the primary logo. A supporting isometric pattern was created from the brick award in the six different orientations that bricks can be laid: stretcher, header, rowlock, rowlock stretcher, soldier and sailor.
Logos were developed for each award. Templates for website graphics were designed along with design visuals to demonstrate how the identity could be applied across event materials. Artwork files were then supplied for the SPAB marketing team to implement.
“Peter took on the brief and brought a new dimension to the whole concept. He created something that looks so fresh whilst still incorporating a nod to our heritage. It’s really beautiful, playful design that we couldn’t be happier with”
Ali McClary, Communications Manager