“We needed a rebrand to help broaden our market appeal whilst staying true to our original niche market. Pete delivered a strong new logo and professional packaging that helped us to gain the confidence of a number of major high street retailers whilst also appealing to a much broader range of consumer. We thoroughly enjoyed working with Pete, he acted not only a designer, but mediator, advisor and friend – we look forward to continuing our relationship with him in the future.”
Identity & Packaging Design
Fun, bright and dynamic re-brand for naturally fragranced footwear deodorisers. Originally aimed at the climbing market, Boot Bananas needed a new visual identity and new packaging to help broaden its reach to other fetid-footed sporty types. Sales of Boot Bananas tripled in the year after the new branding was launched and listings were secured with outdoor sports retailers Ellis Brigham, Snow & Rock and Cotswold.
Logo · Usage Icons · Packaging · Promotional Material · Expo stand graphics