![Friends of Brockwell Park Logo](https://cdn.myportfolio.com/37d93658e54b1f88559fa842c8c35265/7c6237b4-cd83-4a9c-a3aa-cc58f6636973_rw_3840.jpg?h=b6227f52772373c48f6c4be55f64850e)
![Brockwell Park](https://cdn.myportfolio.com/37d93658e54b1f88559fa842c8c35265/a72439c5-94a1-453e-bb66-38e7dec93dfc_rw_3840.jpg?h=e862c515af087fa6e37a8dd77b1e4102)
![Brockwell Park](https://cdn.myportfolio.com/37d93658e54b1f88559fa842c8c35265/7d5462b9-475c-4840-a50e-ec4c983d0d06_rw_3840.jpg?h=9ead9fc6a48f921dc17f1e8d9d234815)
The design solves the problem of creating an impactful logo for an organisation that has a lengthy name, by creating a distinctive symbol using the shape of the initials 'FoBP'.
The symbol incorporates recognisable features from around Brockwell Park, avoiding generic nature clichés often associated with similar park organisations.
![Friends of Brockwell Park T Shirt](https://cdn.myportfolio.com/37d93658e54b1f88559fa842c8c35265/1ed0ae6f-2917-4af3-bef7-8fd6cda76352_rw_3840.jpg?h=72783ef21809588eaa9f54b4dc1c2611)
A comprehensive set of logo artworks were supplied, along with usage guidelines to enable in-house application of the logo across various promotional material and merchandise.
![Friends of Brockwell Park Merchandise](https://cdn.myportfolio.com/37d93658e54b1f88559fa842c8c35265/1053a1ba-0a88-45c5-aabc-82ad780a414a_rw_3840.jpg?h=3273c8348b01efdaf59b3bd22669fc32)
![Friends of Brockwell Event Promotion](https://cdn.myportfolio.com/37d93658e54b1f88559fa842c8c35265/75b6b762-f9fc-4755-8cca-9979ab31871a_rw_3840.jpg?h=33c9d2e1a6d9875846b04ac6593c9fd2)