The design solves the problem of creating an impactful logo for an organisation that has a lengthy name, by creating a distinctive symbol using the shape of the initials 'FoBP'.
The symbol incorporates recognisable features from around Brockwell Park, avoiding generic nature clichés often associated with similar park organisations.
A comprehensive set of logo artworks were supplied, along with usage guidelines to enable in-house application of the logo across various promotional material and merchandise.
